Creativity is the capacity for valuable and original creation. But let’s face it, as true as this statement is, there’s more than meets the eye (or art, for that matter). As makeup artists who also earn a living from our passion, we do much more than just envisioning and executing creative ideas. There’s the material aspect and many practicalities which often stand in the way of creativity, as they require a lot of our time and energy. On top of it all, we live in a world of overstimulation and there’s this external, but also internal pressure to constantly raise the bar, which can be a blocker in itself.