As much as I believe we shouldn't judge a book (just) by its cover, I also think we inevitably do so, and that’s ok. The ability to curate one’s feed (and this can be any form of online presence, I’m not praising Instagram here) and to infuse it with personality and storytelling, are not just genuine and enjoyable ways to sell one’s work and make it stand out, but also a good possibility to grow organically.